Freelancer ContractAgency

Freelancer Contract Template for Agency Businesses (UK 2025)

Last updated: February 2025

Why Agency Businesses Need a Freelancer Contract

Agencies regularly engage freelancers for overflow capacity, specialist skills, and project-based assignments across creative, digital, and strategic disciplines. The contract must rigorously address client confidentiality since freelancers often work for competing agencies simultaneously, white-labelling arrangements for client-facing deliverables, and whether the freelancer may contact agency clients directly. Clear terms on rates, revision rounds, kill fees, and scope boundaries are critical given the iterative, revision-heavy nature of agency work.

Key Clauses for Agency

  • Client confidentiality and prohibition on direct client contact
  • White-labelling and credit or attribution arrangements
  • Defined revision rounds and scope limitation clauses
  • Kill fee and project cancellation terms

Common Mistakes

  • Not prohibiting freelancers from contacting or soliciting agency clients directly
  • Failing to define the number of revision rounds included in the agreed fee

Template Sections

  • Client confidentiality covenant
  • Scope of work and revision policy
  • White-label, branding, and attribution terms

FAQ

Can I prevent a freelancer from contacting my agency's clients directly?

Yes, if your contract explicitly prohibits it. Include a clause preventing direct contact with any clients introduced through the agency relationship, with a reasonable post-contract restriction period of 6-12 months. This is a legitimate business interest that UK courts will generally uphold.

What if a freelancer refuses to work under a white-label arrangement?

Negotiate attribution terms that work for both parties. Many freelancers need portfolio pieces for future work. Consider allowing them to reference the project after a delay period of 6 months or with anonymised client details, while requiring all deliverables to appear under the agency brand when presented to clients.

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This is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.

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