Freelancer Contract Template for Marketing Businesses (UK 2025)

Why Marketing Businesses Need a Freelancer Contract

Marketing businesses engage freelancers for content creation, graphic design, campaign strategy, media buying, and social media management. Contracts must comprehensively address creative output ownership, social media account credentials and handover procedures, and what happens to ongoing campaigns when a freelancer's engagement ends. Brand guidelines compliance, the right to modify creative work without requiring further freelancer approval, and clear scope boundaries to prevent scope creep are important operational protections.

Key Clauses for Marketing

• Creative IP assignment for all deliverables without exception
• Social media credentials, account access, and handover obligations
• Right to modify, adapt, and reuse work without further approval
• Brand guidelines compliance and quality standards

Common Mistakes

• Not specifying IP assignment for social media content posted from your business accounts during the engagement
• Failing to include mandatory handover procedures for ongoing campaigns, scheduled content, and analytics access

Template Sections

• IP assignment and creative ownership clause
• Social media and digital asset handover schedule
• Brand guidelines compliance and approval process