Same price. Different century.
FreeAgent vs AccountsOS
FreeAgent: £19.50/month for software you have to learn.
AccountsOS: £20/month + VAT for an AI that does the work.
FreeAgent is a mature, well-regarded UK accounting platform at £19.50/month, popular with freelancers and free with NatWest or Mettle, with solid invoicing and time tracking. AccountsOS costs £20/month + VAT with a 14-day free trial, and adds an AI accountant called Finn who answers questions in plain English, handles receipts by voice, and proactively spots tax savings, making it the stronger choice for Ltd directors who want advice, not just a dashboard.
FreeAgent was built in 2007 for freelancers. You're a Ltd director in 2025. You don't need dashboards, you need answers. You don't need menus, you need voice commands. You don't need data, you need advice.
Why Directors Are Switching
Free with NatWest? Sure. But “free” software that costs you hours every week isn't free. Here's what £20/month + VAT actually buys you:
Feature Comparison
| Feature | AccountsOS | FreeAgent |
|---|---|---|
Conversational AI interface Ask questions in plain English. No menus, no learning curve. | ||
Voice input Talk to your books while driving. FreeAgent? Silence. | ||
AI receipt processing Our AI extracts, categorizes, and files. Theirs waits for you. | 4 seconds | Manual |
Proactive tax optimization AI spots savings you'd miss. FreeAgent just shows data. | ||
Bank feeds Both connect to UK banks | ||
Invoicing Both can create and send invoices | ||
MTD for VAT Both are MTD-compliant | ||
Built for Ltd directors FreeAgent was made for freelancers. We're made for you. | Partial | |
Salary/dividend optimization AI calculates your optimal split. FreeAgent doesn't. | ||
Time tracking FreeAgent includes time tracking (for freelancers) | ||
Learning curve If you can text, you can use AccountsOS | Zero | Hours |
FreeAgent
£19.50/month
Or free with NatWest/Mettle (you get what you pay for)
- - Traditional accounting software
- - Manual data entry and categorization
- - You learn the system
- - Designed for freelancers
AccountsOS
£20/month + VAT
50p less. Infinitely smarter.
- + AI chat interface (no menus to learn)
- + Voice commands while you multitask
- + 4-second AI receipt processing
- + Proactive tax optimization advice
- + Built for Ltd directors
Data vs Advice
FreeAgent is a filing cabinet. AccountsOS is an advisor.
Stop managing software. Start getting advice.
Free for 14 days. No credit card. Import your FreeAgent data in minutes. The average Ltd director finds £2,000+ in missed deductions in their first month. That's 8 years of subscription paid for, immediately.