Statement of Work Template for Agency Businesses (UK 2025)
Last updated: February 2025
Why Agency Businesses Need a Statement of Work
Agency statements of work define the deliverables, timelines, and responsibilities for specific client projects within the broader agency-client relationship. They must precisely scope creative, digital, or strategic work to prevent the scope creep that erodes agency profitability, define clear approval gates and feedback mechanisms, and specify the client's obligations to provide timely feedback and materials. The SOW should work alongside the master service agreement to provide project-specific commercial terms.
Key Clauses for Agency
- Detailed deliverable specifications and creative brief
- Client approval gates and feedback deadlines
- Revision rounds included and additional revision charges
- Client obligations for timely input, assets, and approvals
Common Mistakes
- Not specifying client-side deadlines for feedback and materials, allowing client delays to push back the entire project without consequence
- Failing to limit the number of revision rounds included in the project fee
Template Sections
- Project deliverables and creative brief specifications
- Approval workflow and feedback deadlines
- Revision policy and additional charges schedule
FAQ
How many revision rounds should an agency SOW include?
Typically two to three rounds of revisions are included in the project fee. Beyond this, additional revisions should be charged at the agency's hourly rate. Clearly define what constitutes a revision round versus a new creative direction, which should trigger a change request. Document this in the SOW to manage client expectations from the outset.
What happens if a client misses a feedback deadline in the SOW?
Your SOW should include a clause stating that client delays to feedback or asset delivery will result in equivalent extensions to the project timeline. For significant delays, include the right to re-schedule the project in the agency's production queue and potentially re-quote if the delay requires remobilisation of the project team.
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Get Started FreeThis is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.
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