What are the Swedish VAT (moms) rates for different goods and services?
Sweden has three moms rates: 25% standard (most goods and services), 12% reduced (food, restaurant meals, hotel accommodation, bicycle and clothing repairs), and 6% lower reduced (newspapers, books, cultural events, sporting events, public transport). Exports are zero-rated.
Detailed Explanation
Getting the right moms rate is one of the most practically important compliance tasks for Swedish businesses. Charging the wrong rate — too high or too low — creates problems: overcharging damages customer relationships, undercharging creates a liability to Skatteverket.
25% standard rate
The 25% standard rate applies as the default to all goods and services unless specifically listed in a lower rate category. Key inclusions: - Professional services (consulting, legal, accounting, IT) - SaaS and software licences - Electronics and computers - Clothing and fashion - Alcohol (all types) - Cosmetics and beauty products - Commercial rent (where the landlord has opted into moms) - Marketing and advertising services - Financial services (if not specifically exempt) - Energy (electricity, gas)
12% reduced rate
The 12% reduced rate applies to a specific list of goods and services. Key inclusions: - Food and non-alcoholic beverages (supermarket food, takeaway food, drinks) - Restaurant and catering services (food and non-alcoholic beverages consumed on or off premises) - Hotel accommodation and bed and breakfast - Camping sites - Passenger transport (not covered by 6% category) - Repair of bicycles, shoes, clothing, and leather goods - Admission to swimming pools, zoos, and museums (some categories)
Note: alcohol served in a restaurant is 25%, not 12%, even though food served at the same table is 12%. This distinction catches many business owners.
6% lower reduced rate
The 6% lower reduced rate applies to a more limited list: - Newspapers and periodicals (print and digital) - Books (print and digital, including audiobooks) - Cultural events: concerts, theatre, opera, cinema - Sporting event admission (spectator sports) - Fitness and sporting activities for participants - Public transport: bus, train, metro, ferry within Sweden - Taxi and private hire (passenger transport) - Sheet music and maps
0% zero rate (export and intra-EU)
Exports outside the EU: zero-rated moms on the sale. The Swedish business charges no moms and can reclaim all ingående moms on costs. Export documentation must be maintained.
Intra-EU B2B supplies: zero-rated when the customer is VAT-registered in another EU country. The customer self-assesses VAT under the reverse charge. The Swedish supplier must report these sales on the EC List (Periodisk sammanställning) and verify the buyer's EU VAT number.
Exempt (momsbefriad)
Some supplies are exempt from moms — not zero-rated. Exempt businesses cannot charge moms and cannot recover ingående moms on their costs. Key exempt categories: - Financial and insurance services - Healthcare and medical services - Education and training provided by certified institutions - Social services - Most postal services
Common rate confusion areas
Food vs alcohol: food at 12%, alcohol at 25% even in the same restaurant transaction.
Hairdressing: personal services = 25% (not 12% despite being a service). Hair repairs on wigs = 12%.
Fitness: gym membership where the customer participates in sport = 6%. Personal training where you coach = 25%.
Digital books vs physical books: both 6%.
Hotel breakfast: part of hotel rate (12%) even though standalone restaurant would also be 12%.
Reclaiming ingående moms
For most moms-registered businesses fully engaged in taxable activities, ingående moms on all business costs is fully recoverable. Exceptions where ingående moms is NOT recoverable: - Entertainment and representation costs (since 2017, zero recovery) - Private-use proportion of mixed-use items (cars, phones, etc.) - Costs directly attributable to exempt supplies
Source: https://www.skatteverket.se/foretagochorganisationer/moms/momssatser.html
Real-World Examples
Restaurant invoice with mixed rates
A restaurant bills a business dinner: food and non-alcoholic drinks SEK 800 (12% moms = SEK 96), wine SEK 400 (25% moms = SEK 100). Total invoice: SEK 1,396 (SEK 1,200 net + SEK 196 moms). The restaurant must show each rate and amount separately on the invoice.
Software company selling to consumers
A Swedish SaaS company charges SEK 299/month for its software subscription. This is 25% moms: the price could be stated as SEK 239.20 ex moms + SEK 59.80 moms = SEK 299 inc moms. Or SEK 299 inc moms. For consumer-facing prices, the moms-inclusive price must be prominently displayed.
Publisher selling print and digital books
A publisher sells print books and ebooks. Both are 6% moms. A hardback at SEK 300 includes SEK 16.98 moms (6%). An ebook at SEK 100 includes SEK 5.66 moms (6%). The publisher recovers all ingående moms on printing, paper, and digital distribution costs at their respective rates.
Common Mistakes to Avoid
- Charging 25% on restaurant food when it should be 12% — this is the most common moms rate error in the Swedish hospitality sector
- Applying 12% to alcohol served in a restaurant — alcohol is always 25% regardless of context
- Applying 25% to digital books or newspapers — these are 6%
- Applying 12% to personal fitness training (coaching) — this is 25%, not 6% (6% applies to sporting activities where participants exercise themselves)
Frequently Asked Questions
What moms rate applies to takeaway food in Sweden?
12%. All food (including takeaway and delivery) is subject to the 12% reduced rate. Alcohol remains 25% even if taken away.
Is consulting subject to Swedish moms?
Yes, professional consulting services (management, IT, legal, financial consulting) are subject to the standard 25% moms rate for Swedish B2C and domestic B2B transactions.
What moms rate applies to a hotel stay?
12%. Hotel accommodation, including breakfast bundled into the rate, is subject to 12% moms. Conference room hire at the hotel is 25%.
Is there moms on rent?
Commercial property rent is generally moms-exempt unless the landlord has registered for voluntary moms (frivillig skattskyldighet). Most landlords do opt in for commercial tenants. Residential rent is always exempt.
What rate applies to gym membership?
6%. Admission to sporting activities where the customer participates is 6%. This includes gym membership, swimming pool entry, and sports club fees.
Practical Tips
- Use Skatteverket's online rate checker tool (momsbroschyren) when uncertain about a specific product or service — the list is exhaustive and regularly updated
- Always show the moms rate and amount separately for each rate on B2B invoices — this is a legal requirement and helps clients reconcile ingående moms correctly
- Train your invoicing software to map product/service categories to the correct moms rate — human rate selection is error-prone at scale
- Review your moms rates annually — Skatteverket occasionally reclassifies specific categories, and changes from the 2017 representation rule changes are a reminder that the landscape can shift
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