Partnership Agreement Template for Retail Businesses (UK 2025)
Last updated: February 2025
Why Retail Businesses Need a Partnership Agreement
Retail partnership agreements govern concession arrangements within larger stores, shop-in-shop concepts, co-branded retail ventures, and buying group collaborations. These must address space allocation and visual merchandising standards, sales reporting and revenue sharing, stock ownership and risk allocation, and the important question of which partner owns the customer relationship and associated data.
Key Clauses for Retail
- Space allocation, presentation standards, and merchandising guidelines
- Revenue sharing model or rental terms
- Stock ownership, risk allocation, and insurance
- Customer data ownership and marketing consent
Common Mistakes
- Not clearly defining who owns customer data and marketing consent gathered through the partnership
- Failing to specify merchandising and presentation standards, resulting in brand inconsistency within the retail space
Template Sections
- Space and merchandising standards schedule
- Revenue sharing and financial reporting
- Customer data ownership and marketing rights
FAQ
Who owns customer data in a retail partnership?
This must be explicitly agreed. In a concession model, the host retailer typically owns point-of-sale data while the brand partner may collect data through their own loyalty programmes. Define clearly who collects what data, the purposes for which each party may use it, consent management responsibilities, and GDPR compliance obligations for shared data.
How should retail partnerships handle visual merchandising standards?
Include a detailed brand standards schedule as an appendix to the agreement. Specify display requirements, signage standards, lighting, fixture specifications, and stock presentation rules. Include the right for the brand partner to audit compliance and remediation procedures if standards are not maintained. Update the schedule seasonally or annually as brand guidelines evolve.
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Get Started FreeThis is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.
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