What is Cash Flow?
Cash flow is the movement of money in and out of your business. Positive cash flow means more money coming in than going out.
How Cash Flow Works in Practice
Step by Step
Cash flow is measured by tracking actual bank transactions over a period. The simplest approach is: Opening Bank Balance + Cash Received - Cash Paid = Closing Bank Balance. A positive cash flow means your closing balance is higher than your opening balance.
A cash flow forecast projects future cash movements based on expected income, committed expenditure, and known payment dates. It typically covers 13 weeks (rolling quarterly) or 12 months. You start with your current bank balance, add expected receipts (based on when customers are likely to pay), and deduct expected payments (salaries, rent, suppliers, tax). The resulting forecast shows when you might run short of cash.
The cash conversion cycle measures how quickly you turn business activity into cash. It considers how long stock sits in your warehouse, how long customers take to pay you, and how long you take to pay suppliers. Shortening this cycle (faster customer payments, slower supplier payments, less stock) improves cash flow without changing profitability.
Practical Tips
Common Mistakes to Avoid
- Assuming that profitable means cash-rich -- a fast-growing profitable business can easily run out of cash
- Not maintaining a cash flow forecast and only discovering cash shortfalls when they happen
- Forgetting to include large periodic payments like Corporation Tax, VAT, and annual insurance in the forecast
- Paying suppliers immediately while giving customers 30-60 day payment terms, creating a permanent cash flow gap
Frequently Asked Questions
Why is my company profitable but has no cash?
How far ahead should I forecast cash flow?
What is the difference between cash flow and profit?
Do I need a cash flow statement in my statutory accounts?
How can I improve my cash flow quickly?
Source: HMRC Business Income Manual - cash basis and accruals: https://www.gov.uk/hmrc-internal-manuals/business-income-manual/bim70000
Related Terms
Profit is what's left after deducting all business expenses from your turnover. Corporation Tax is calculated on profit, not turnover.
Working capital is current assets minus current liabilities. It's the money available for day-to-day operations.
Accounts receivable is money owed to your company by customers who haven't paid their invoices yet. Also called debtors or trade debtors.
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