Freelance Social Media Manager Contract Template (UK 2025)

When You Need This Contract

Engaging a freelance social media manager requires clear contractual terms around account access and credentials security, content ownership, posting authority, and performance reporting. The contract must address what happens to social media accounts and followers when the engagement ends, the freelancer's authority to post and respond on behalf of the brand, and liability for social media activity. Crisis communication protocols and approval workflows for sensitive content are also important.

Key Clauses

• Social media account access with credential security requirements
• Content creation IP assignment covering all posts and creative assets
• Posting authority scope and approval workflow for sensitive content
• Performance reporting metrics and frequency
• Account and follower ownership upon contract termination

What to Watch Out For

• Not establishing an approval workflow for sensitive or controversial content before it is posted
• Failing to ensure the client retains admin-level access to all social media accounts at all times

Sample Clauses

• Sample access clause: 'The Client shall retain admin-level access to all social media accounts at all times. The Manager will be granted [editor/moderator] access sufficient to perform the agreed services. All login credentials must use multi-factor authentication. Access will be revoked within 24 hours of contract termination.'
• Sample authority clause: 'The Manager is authorised to create and publish content in accordance with the approved content calendar and brand guidelines. Content relating to [crisis situations, competitor mentions, pricing, legal matters] must receive written client approval before publication.'