Statement of Work Template for Branding Projects (UK 2025)

When You Need This Contract

Branding project SOWs must define the creative process from research and strategy through concept development, refinement, and final brand guidelines documentation. The SOW should specify the number of initial concepts to be presented, the revision process for the chosen direction, and the comprehensive list of brand assets to be delivered. Trademark searching and registration should be addressed to avoid developing a brand identity that infringes existing marks or cannot be protected.

Key Clauses

• Brand strategy and research phase with deliverables
• Number of initial concepts and presentation format
• Revision rounds for the chosen brand direction
• Comprehensive brand deliverables including logo, colour palette, typography, and guidelines
• Trademark search and registration recommendations

What to Watch Out For

• Not including a trademark availability check before finalising the brand name and logo, risking infringement of existing marks
• Failing to specify the number of initial concepts, leading to disputes about whether the agency has provided sufficient creative options

Sample Clauses

• Sample concept clause: 'The agency shall present [3] distinct brand concepts based on the agreed strategy brief. Each concept shall include a primary logo, colour palette, and typography recommendation. The Client shall select one concept for further development. Additional concepts beyond the initial [3] will be charged at the agreed project rate.'
• Sample deliverable clause: 'Final brand deliverables shall include: primary logo in full colour, mono, reversed, and favicon versions, in vector (AI, EPS, SVG), raster (PNG, JPG), and PDF formats. Secondary logo marks. Brand colour palette with Pantone, CMYK, RGB, and HEX values. Typography specification with licensed fonts. Brand guidelines document of minimum [20] pages covering logo usage, colour application, typography hierarchy, photography style, and tone of voice.'