Sales Contract Template for Marketing Businesses (UK 2025)
Last updated: February 2025
Why Marketing Businesses Need a Sales Contract
Marketing sales contracts formalise major campaign or project agreements that involve significant media spend commitments, multi-channel campaign execution, or brand transformation work. These are used when the total engagement value, including media spend, justifies a formal contract with detailed commercial terms, payment schedules, and performance frameworks. The contract must separate agency fees from media spend, address media buying authority and client approval thresholds, and establish how campaign performance will be measured.
Key Clauses for Marketing
- Agency fee and media spend separation with clear cost transparency
- Media buying authority limits and client approval thresholds
- Campaign performance framework with defined measurement methodology
- Payment schedule separating fees from pass-through media costs
Common Mistakes
- Not clearly separating agency fees from pass-through media spend, obscuring true costs and margins
- Failing to define media buying authority limits, potentially committing the client to unapproved expenditure
Template Sections
- Fee and media spend transparency schedule
- Media buying authority and approval framework
- Performance measurement methodology and reporting
FAQ
How should a marketing sales contract separate agency fees from media spend?
Create two distinct payment streams. Agency fees cover creative development, strategy, campaign management, and reporting. Media spend is a pass-through cost with full transparency on actual costs. Disclose any media commission or rebate arrangements. Some contracts require the agency to pass through all media buying advantages to the client. Specify audit rights for media spend.
What media buying authority should a marketing sales contract grant?
Define clear authority levels: the agency may commit media spend up to an agreed threshold per channel or per month without individual approval, with higher commitments requiring written client approval within a specified response time. Include provisions for emergency media purchases during time-critical opportunities, and regular reporting on committed versus available budget.
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Get Started FreeThis is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.
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