Employment Contract Template for Marketing Managers (UK 2025)
Last updated: February 2025
When You Need This Contract
Marketing managers occupy a unique position with access to brand strategy, campaign budgets, customer data, and competitive intelligence. Their employment contract must address ownership of creative work and campaign concepts developed during employment, management of social media accounts including who controls followers and content, confidentiality around marketing spend and competitive strategies, and the post-employment restrictions needed when someone has deep insight into your brand positioning and customer acquisition approach.
Key Clauses
- Creative IP assignment covering all marketing materials and concepts
- Social media account ownership and management provisions
- Marketing budget and competitive strategy confidentiality
- Client or customer non-solicitation for post-employment period
- Brand guidelines compliance and approval authority levels
What to Watch Out For
- Not specifying who owns social media followers and content built up during the marketing manager's tenure
- Failing to include confidentiality provisions covering marketing spend data and competitive intelligence
Sample Clauses
- Sample social media clause: 'Any social media accounts created for or on behalf of the Company, including all followers, content, and associated data, are the property of the Company. You shall hand over all login credentials and admin access upon termination of employment.'
- Sample creative IP clause: 'All creative works, campaign concepts, marketing strategies, brand materials, and content created by you during your employment belong to the Company. This includes ideas generated in brainstorming sessions and concepts developed but not published.'
FAQ
Who owns a marketing manager's social media work when they leave?
If your contract specifies that social media accounts created for the company belong to the company, the departing employee must hand over all access. Without contractual clarity, disputes can arise, particularly if the employee's personal brand became intertwined with the company accounts. Address this explicitly, including provisions for personal accounts that reference the employer.
Can I restrict a marketing manager from joining a competitor?
Yes, with reasonable restrictions. A 6-12 month non-compete covering direct competitors is generally enforceable for a marketing manager with strategic insight. Consider also including non-solicitation of key clients and suppliers. The restriction must protect a legitimate business interest and be proportionate in scope, duration, and geographic reach.
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Get Started FreeThis is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.
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