Consultancy Agreement Template for E-commerce Businesses (UK 2025)
Last updated: February 2025
Why E-commerce Businesses Need a Consultancy Agreement
E-commerce consultancy agreements engage specialists for platform selection, conversion optimisation, marketplace strategy, supply chain advisory, and digital marketing strategy. These must address the consultant's access to sensitive commercial data including sales figures, margins, and customer analytics, the practical challenge that e-commerce consultants typically work across multiple retailers and marketplaces, and the deliverable expectations for advisory work that should drive measurable commercial improvements.
Key Clauses for E-commerce
- Advisory scope covering specific e-commerce optimisation areas
- Access to commercial data with strict confidentiality provisions
- Measurable improvement targets and success metrics
- Non-compete provisions for direct competitor engagement
Common Mistakes
- Not defining measurable success metrics for the consultancy engagement, making it impossible to assess value
- Granting blanket access to commercial data when the consultant only needs specific metrics for their advisory scope
Template Sections
- Advisory scope and optimisation focus areas
- Data access and confidentiality controls
- Success metrics and measurement methodology
FAQ
Should an e-commerce consultancy agreement include performance targets?
Including directional targets is good practice but frame them carefully. Specify baseline metrics, the improvement the consultancy aims to achieve, and the measurement methodology. Avoid guaranteeing specific outcomes as many factors beyond the consultant's control affect e-commerce performance. Consider linking a portion of fees to measurable improvements as a performance incentive.
How much commercial data should an e-commerce consultant access?
Apply the principle of minimum necessary access. A conversion optimisation consultant needs analytics and user journey data but not supplier pricing. A supply chain consultant needs inventory and logistics data but not customer analytics. Define specific data categories in the agreement and require the consultant to return or destroy all data upon engagement completion.
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Get Started FreeThis is guidance for UK businesses, not legal advice. Templates are illustrative. Consult a solicitor for complex matters.
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