How to Draft an Acceptable Use Policy
Draft an acceptable use policy by defining what users can and cannot do on your platform, specifying prohibited content and activities, explaining your enforcement and takedown rights, and setting out the consequences of violations.
Last updated: February 2025
Step-by-Step Guide
Define the scope and purpose
State which services, websites, or platforms the policy applies to and its purpose of ensuring safe and lawful use.
- •Make clear that the AUP forms part of your wider terms and conditions.
List prohibited activities
Specify activities that are not allowed, such as illegal content, harassment, spam, malware distribution, IP infringement, and misuse of the platform.
- •Be specific enough to be enforceable but broad enough to cover variations.
Set out your enforcement rights
Explain what actions you may take for violations, including warnings, content removal, account suspension, and termination.
- •Include a right to report illegal activity to law enforcement.
Include reporting mechanisms
Tell users how to report violations and describe how you will handle complaints.
- •Provide a dedicated email address or form for reports.
Legal Requirements
The Online Safety Act 2023 imposes duties on services to protect users from illegal content and, for services likely to be accessed by children, from harmful content. The AUP should reflect these duties. The Computer Misuse Act 1990 covers unauthorised access to computer systems. The UK GDPR applies to any personal data processing involved in enforcement.
Common Mistakes
Template / Example
When to Get a Solicitor
If your platform hosts user-generated content, processes payments, or is likely to be accessed by children, given the requirements of the Online Safety Act 2023.
FAQ
Is an acceptable use policy legally required?
It is not always a standalone legal requirement, but it is best practice and may be necessary to comply with the Online Safety Act 2023 duties if you operate a user-to-user service or search service.
How is an AUP different from terms and conditions?
An AUP specifically governs how users may use your service and what behaviour is prohibited. It typically forms part of or is referenced by your broader terms and conditions.
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